JANGSEM MONDAY REVEALED!! Meatless Monday began in 2003, launched in association with the Johns Hopkins Bloomberg School of Public Health. In May, 2009, Ghent, Belgium, became the first non-U.S. city to go meatless. Shortly thereafter, Paul McCartney introduced the U.K. to Meat-Free Mondays. Meatless Monday is now active in 37 countries and growing because every nation can bring its unique culture, customs and cuisine to the table in meat free and vegetarian dishes. Skipping meat one day a week is good for you, great for your nation’s health, and fantastic for the planet.
In Bhutan, Meatless Monday is known as "Jangsem Monday". Jangsem actually translates as "Bodhicitta" in the Sanskrit language, which is taught by the Buddha and Buddhist masters as the essence of enlightenment. Jangsem Monday serves as a reminder to think beyond yourself and to think of others. It is not only a day about going meatless but also a day to be compassionate to one another and the planet by performing small acts of kindness.
Jangsem Monday's 'plan of action ' is to promote an enlightened eco friendly diet and lifestyle through - tasty vegetarian/vegan recipes, gardening, getting local politicians, actors, singers, bands, artists basically everyone to join the movement. We are working to spread greater environmental awareness by visiting offices, institutions, colleges and schools to encourage students to understand the connection between personal health, the planet's health, Buddhism and going meatless. Further, we are working to spread the movement to hotels and restaurants, and also promote vegetarian restaurants for free. We will Promote Meatless Monday by featuring participants of schools, communities and people who are going meatless on Monday, online and on T.V.
Jangsem Monday was developed to start each week with healthy and good intentions. And if You fall of the wagon one week, you can always have another chance to go meatless next monday!